Minneapolis ad agency Campbell Mithun is to select its next bunch of interns based on their tweets. This is so bound to catch on.

It plans to hire 13 summer interns based on an application of “13 Career-Launching Tweets” sent between the dates of February 13 – 25, 2011.

So that is 13 chances at 140-character ago to show what they have got (that’s 1820 characters if you’re struggling to do that in your head).

According to Debbie Fischer, vice president and human resources manager for the agency: “Submitting an application via Twitter supports the digital and creative nature of our business. We anticipate a lively and interesting social-media exchange.”


Campbell Mithun takes a pretty broad approach to its long running intern programme, that is open to those who have just completed their junior or senior year of college, and puts them across the agency from account management, to creative, media and technology.

The 2011 10-week paid internship runs June 6 – August 12. Last summer, six Lucky 13 interns joined the agency; one received a job offer at summer’s end.

Lucky 13 Twitter Application Process

1. January 13, 2011: Registration opens on www.lucky13internship.com. Eligibility: Applicants MUST be a college student with a graduation date between fall 2010 and summer 2012.

2. February 13-25, 2011: Candidates submit application in the form of 13 Career-Launching Tweets. Each tweet must:


– Include primary #L13 hashtag

– Include secondary hashtag identifying targeted internship discipline:

- Account Management: #CMam

- Media: #CMcpm

- Creative: #CMcr8

- Technology: #CMt3ch

– Communicate applicant’s qualifications for the targeted discipline

Based on the 13-tweet application, finalists will be selected and invited to in-person interviews at the agency. Interns will be selected by the end of March.

Some believe that 13 is an unlucky number. But as Ray Mithun, co-founder of Campbell Mithun, once said, “If thirteen is unlucky for some people, it must be lucky for someone else.” He has a point.